East Stand to be renamed the MEWA Stand
Textile management partner extends affiliation and becomes exclusive partner
MEWA will expand its existing partnership with 1. FSV Mainz 05, whiNews Detailch has been in place since 2013. The MEWA LONGUE in the OPEL ARENA’S VIP area will no longer be the only part of the stadium named after Mainz’s textile management partner, as the East Stand will be renamed the MEWA Stand. Furthermore, the new exclusive partner will feature on advertising hoardings behind the goal and all interview backdrops, as well as on the team bus and the official letterhead of 1. FSV Mainz 05. The long standing partnership between MEWA and Mainz has also been extended by a further two years.
“We value MEWA immensely as a reliable and loyal partner. Our discussions with MEWA were characterised by great mutual appreciation and trust from the beginning. We are delighted that our partnership with MEWA has now been expanded further,” says Dr. Michael Welling, Director of Marketing and Sales at Mainz 05.
“The fact we not only extended but also expanded the partnership speaks volumes about how satisfied both sides are with the arrangement. For us, Mainz 05 embodies the perfect mixture of national appeal and family atmosphere. With this in mind, we are very happy to support Mainz as an exclusive partner for the coming season,” says Oliver Gerrits, Head of Marketing & Communication at MEWA.